Companion
Dentist
Recalls, treatment plans, insurance chases and the front-desk voice of the practice.
- Knowledge
- Processes
- Memory
- Voice
- Missions
MAXX
IntelligenceLabs
MAXX Labs builds custom AI business companions.MAXX Labs builds custom
AI business companions
that can do it all.
That can do it all.
You just speak… Your business companion gets it done, and your business moves forward.
As featured in
Our companions are live.
42,700+42,700+
Business tasks
128,000+128,000+
Conversation
minutes
2,130+2,130+
Autonomous
hours
12,800+12,800+
Voice sessions
489489
Days live
1111
Countries
As featured in
Designed in Italy Engineered in Silicon Valley 🇺🇸
Our companions are live.
42,700+42,700+
Business tasks
128,000+128,000+
Conversation
minutes
2,130+2,130+
Autonomous
hours
12,800+12,800+
Voice sessions
489489
Days live
1111
Countries
02The honest part
Running a business wasn't supposed to feel like this.
You began because you loved building something. The craft, the customers, the standard you refused to lower. Somewhere along the way, the day filled with everything else.
- Emails
- Staff
- Marketing
- Sales
- Paperwork
- Bookkeeping
- Admin
- Suppliers
- Meetings
- Travel
- Compliance
You built a business.
Instead, you inherited hundreds of jobs you never thought you would have to do.
MAXX Labs gives you those hours back.
03Talk to Clara
“Get back to what you LOVE.”
Why you must have an autonomous business companion.
Your company doesn't need another piece of software. It needs another pair of HANDS.
MAXX Intelligence Labs builds your company its own autonomous business companion — trained on your business, connected to your systems, and designed to take real work off your team.
Clara · Autonomous Business Companion
At MAXX Intelligence Labs, San Francisco
Talk to Clara
Ask Clara why you must have an autonomous business companion.
Tell her about your business and what's taking up your time.
Imagine if someone simply handled it.
- Run your Facebook campaigns
- Manage your social media
- Email outreach
- Telemarketing campaigns
- Schedule appointments
- Manage your calendar
- Research
- Follow-ups
- Reporting
- Sales administration
- Customer communication
- Operations
- The things that never quite get done
That's what we'll build your MAXX to do.
Custom MAXX builds from $10,000
No AI expertise required. Just tell us how your business works.
03The world’s best AI, under one companion
A super AI that sits above every other AI.
Your companion is not tied to one model or one vendor. MAXX Intelligence Labs wires it into more than fifty of the world’s leading models and tools, then decides — task by task, second by second — which one does the work. You never have to evaluate a model, compare a benchmark or migrate again. That decision is ours, permanently.
50+ models & tools orchestrated
GPT‑5o4Claude OpusClaude SonnetGemini ProGemini FlashGrokLlamaMistral LargeCodestralDeepSeek R1QwenCommand R+WhisperElevenLabsDeepgramCartesiaAssemblyAIStable DiffusionFluxImagenVeoSoraRunwayMidjourneyNano BananaGPT‑5o4Claude OpusClaude SonnetGemini ProGemini FlashGrokLlamaMistral LargeCodestralDeepSeek R1QwenCommand R+WhisperElevenLabsDeepgramCartesiaAssemblyAIStable DiffusionFluxImagenVeoSoraRunwayMidjourneyNano Banana
CLIPtext‑embedding‑3VoyageCohere EmbedpgvectorPineconeWeaviateLlamaIndexLangGraphFirecrawlPerplexity APITavilyBrowserbasePlaywrightZapierMakeTwilioSendGridStripeQuickBooksXeroHubSpotSalesforceSlackNotionGoogle WorkspaceCLIPtext‑embedding‑3VoyageCohere EmbedpgvectorPineconeWeaviateLlamaIndexLangGraphFirecrawlPerplexity APITavilyBrowserbasePlaywrightZapierMakeTwilioSendGridStripeQuickBooksXeroHubSpotSalesforceSlackNotionGoogle Workspace
OpenAI
GPT‑5 · o‑series · Whisper
Reasoning, long documents, voice transcription
Anthropic
Claude Opus · Sonnet
Judgement, drafting, sensitive correspondence
Google DeepMind
Gemini Pro · Flash
Huge context, spreadsheets, live research
xAI
Grok
Real‑time signals and market chatter
Meta
Llama
Private, on‑premise workloads
Mistral
Large · Codestral
Fast, low‑cost, high‑volume tasks
DeepSeek
R1 · V‑series
Deep multi‑step analysis at scale
ElevenLabs
Voice · Turbo
Natural speech, calls, dictation
The same request, routed to whichever mind is strongest.
Below are real routing decisions your companion makes on your behalf. As new frontier models ship, the Lab tests them, benchmarks them against your work and swaps them in silently. You stay on the cutting edge without lifting a finger.
“A 90‑page supplier contract lands in your inbox”
Claude OpusBest at careful reading, nuance and risk language.
“Reconcile twelve months of invoices against the bank feed”
Gemini ProVast context window handles the whole ledger at once.
“You dictate six instructions while driving”
Whisper + GPT‑5Accurate transcription, then reasoning to split the work.
“Draft 400 personalised follow‑ups overnight”
Mistral LargeFast and economical where volume matters more than nuance.
“What are competitors announcing this morning?”
GrokLive access to the public conversation as it happens.
“Client data that must never leave your building”
Llama (private)Runs inside your own environment, nothing goes outside.
Inside the engine
Opportunity detection.
Human decision-makers carry mental distortions that hide the highest-leverage moves. The opportunity detection engine strips away confirmation bias, sunk-cost fallacy, recency bias and more — then surfaces what is actually happening inside your business.
Hidden profitable customer segments
Tasks consuming executive time
Deals with overlooked upside
Drifting suppliers or markets
Confirmation biasSunk-cost fallacyRecency biasAnchoringLoss aversion
It does not replace your judgment. It removes the fog so your judgment can finally see clearly.
You should never have to pick the right AI. That is the companion’s job.
04What is MAXX AI Labs
A lab with a studio inside.
MAXX AI Labs is the bespoke engineering division behind MAXX. Our studio crafts one completely private business companion for one company — engineered around its people, language, documents and decisions.
Industry intelligence is where a commission starts; company-specific engineering is what is delivered. Over time the companion behaves less like software and more like a long-serving executive who has worked inside the business for years.
Every business receives its own companion. No two are identical.
It learns
11 domains- The company's knowledge
- Its customers
- Its staff
- Its suppliers
- Its terminology
- Its documents
- Its workflows
- Its priorities
- Its tone of voice
- Its operating procedures
- Its goals
Live dashboard
Live now842
Hundredsof live conversations
Powered by MAXX
Across industries and around the world, business owners are talking to MAXX right now.
Live conversations
842
Real conversations. Real time.
Live·New York00:06
——
——
Live·Chicago00:09
——
——
Live·Seattle00:12
——
And many more
150+
Countries
2,640
Active users
3,120
Conversations today
98.7%
System uptime
Voice First
The End of Typing.
Keyboards are a fifty-year-old bottleneck. MAXX companions are built voice-first, so you speak a goal and the work gets done — while you drive, walk, or wait.
3×
Faster than typing
50+
Years of keyboards
∞
Hours reclaimed
05How it works
You speak. It coordinates. Work comes back done.
Generic AI answers questions. A MAXX companion runs work. It holds the context of your organisation, decides which intelligence to use, carries out the task across your systems, and returns finished output in your format — pausing for a human wherever you have asked it to.
- one
You speak the task
A single sentence is enough. No forms, tickets or prompt engineering — just tell your companion what needs to happen.
- two
It learns the context
Your companion already knows your customers, pricing, policies, history and standards, so the request is understood in your world.
- three
It does the work
It chooses the right specialist models, reaches into your systems, and completes the task end to end without waiting on you.
- four
It reports back
Finished output returns in your format for approval where you want it, and every decision becomes part of institutional memory.
06The hive mind
Nothing starts from zero again.
Conventional assistants forget. Every conversation begins by explaining the business once more. A MAXX companion maintains a persistent organisational memory: discussions, projects, customer interactions, strategic decisions and operational context all accumulate in one place.
The practical effect compounds. In month one it is useful. By month twelve it is one of the most knowledgeable members of the organisation — and unlike a colleague, it never takes that knowledge with it when it goes.
Every conversation makes the system more valuable.
It remembers
- Customers and their history
- Suppliers and agreements
- Projects and their decisions
- Contracts and renewal dates
- Meetings and what was agreed
- Employees and responsibilities
- Prior conversations
- Preferences and standing rules
- Ongoing work in flight
- Business objectives
Knowledge, over time
Month 1Month 6Month 12
07Voice is the interface
You are not chatting. You are directing work.
The natural interface for an executive is conversation. No forms, no prompt libraries, no software to learn. You say what needs to happen in your own words — in the car, between rooms, walking a site — and the companion coordinates everything behind the scenes.
“Prepare tomorrow's board pack.”
“Review this contract and flag anything unusual.”
“Find ten new customers in the Midlands.”
“Run next week's marketing campaign.”
“Analyse our margins by product line.”
“Recruit an operations manager.”
“Book my travel for the Frankfurt trip.”
“Draft the investor update and hold it for approval.”
08Built specifically for your business
Ten businesses. Ten different companions.
Each companion below is a separate commission — its own knowledge, its own memory, its own voice. Nothing is shared between them.
Companion
Estate Agency
Listings, viewings, vendor updates and the chain of every offer in play.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Construction Company
Subcontractors, variations, site diaries and the paperwork that unlocks payment.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Law Firm
Matters, deadlines, precedent language and the exact tone of client correspondence.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Restaurant
Covers, rotas, supplier orders and the daily numbers that decide the week.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Private Equity Firm
Deal flow, diligence trails, LP reporting and portfolio company cadence.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Accounting Firm
Filing calendars, client queries, reconciliations and year-end chases.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Dry Cleaner
Orders, collections, staff hours and the regulars who expect to be remembered.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Manufacturer
Purchase orders, lead times, quality records and shop-floor scheduling.
- Knowledge
- Processes
- Memory
- Voice
- Missions
Companion
Family Office
Statements, entities, advisers and the discretion the family expects.
- Knowledge
- Processes
- Memory
- Voice
- Missions
09Mission library
Dozens of missions, chosen for your business.
A mission is a defined piece of operational work your companion owns end to end. The library below is the starting catalogue; each mission is then rewritten around your process, your approvals and your standards. New missions are commissioned at any time.
Revenue
Missions- Sales generation
- Lead qualification
- Proposal writing
- Quotations
- Pipeline reporting
- CRM maintenance
Marketing
Missions- Campaign execution
- Content creation
- Social media
- Website updates
- Image generation
- Video production
Operations
Missions- Project management
- Supplier sourcing
- Scheduling
- Travel booking
- Internal communications
- Knowledge management
Finance
Missions- Financial reporting
- Cash flow analysis
- Forecasting
- Margin analysis
- Investor updates
- Board packs
People
Missions- Recruitment
- Candidate screening
- Onboarding packs
- Policy drafting
- Rota planning
- Performance summaries
Risk & Counsel
Missions- Contract review
- Legal assistance
- Compliance monitoring
- Document analysis
- Competitive research
- Business strategy
10How we build your companion
Four movements, in order, without shortcuts.
A commission runs like a build, not an install. We sit with your team, learn the business by hand, draw the companion before we build it, then tune it in live use until the work comes back the way you would have done it yourself.
- 01
Knowledge Transfer & Needs Analysis
We spend time inside your business, listening to how it actually runs.
- Knowledge
- Documentation
- Systems
- Customers
- Processes
This creates the foundation.
- 02
Companion Blueprint
The architectural drawing, reviewed together before construction begins.
- Business architecture
- Knowledge structure
- Memory
- Mission library
- Voice personality
Reviewed together, line by line.
- 03
Build Your Companion
Our engineers and specialists assemble your bespoke MAXX Companion.
- Knowledge
- Memory
- Voice
- Automation
- Business systems
Assembled specifically for your company.
- 04
Refine & Perfect
We observe, tune, correct, expand and optimise until it feels exceptional.
- Refine behaviours
- Increase accuracy
- Improve execution
- Remove errors
- Expand missions
Until it feels like another member of your management team.
11Delivery process
Twelve phases, run like an engineering programme.
Commissioning a companion is closer to engaging an engineering and strategy team than buying software. Each phase has named owners on both sides, written outputs and a review before the next begins. Nothing is skipped to reach a launch date.
- 01
Discovery
Interviews with the people who actually run the work.
- 02
Business mapping
Processes, decisions and approval chains drawn out end to end.
- 03
Knowledge capture
Documents, pricing, policies and precedent structured into memory.
- 04
Workflow design
How work should move, and where a human must remain.
- 05
Mission design
The specific missions your companion will own from day one.
- 06
Integration
Your records, calendars, finance and communication tools.
- 07
Training
Terminology, tone, formats and the judgement behind them.
- 08
Testing
Adversarial review, accuracy scoring, failure handling.
- 09
Pilot
A small group, live work, close observation.
- 10
Refinement
Behaviour tuned until output matches your standard.
- 11
Company launch
Rollout, permissions, onboarding, white-label identity.
- 12
Continuous evolution
New missions, new knowledge, ongoing engineering.
Typical timeline: discovery and blueprint in two to three weeks, a working companion alongside your team within four to six, then continuous engineering for as long as the business keeps changing.
12Human in the loop
Automation without giving up control.
Autonomy is a setting, not a philosophy — and it is set per mission. Marketing drafts may run freely while anything touching money, contracts or clients waits for a named approver. You can move a mission up or down a level at any time.
Autonomy level
Recommend
The companion observes, researches and advises. Nothing leaves the building without a person deciding.
Trust zone: 25%
- Level 01
Recommend
The companion observes, researches and advises. Nothing leaves the building without a person deciding.
- Level 02
Draft & approve
Work is prepared in full — emails, proposals, reports — and waits in a queue for a named approver.
- Level 03
Execute approved work
Once a class of work is signed off, the companion carries it out end to end and reports back.
- Level 04
Autonomous within guardrails
Defined missions run continuously inside limits you set: value thresholds, tone, policy, escalation rules.
13White label
Build your own MAXX.
MAXX is the flagship platform. In the Labs, organisations commission their own version of it — and it does not have to mention MAXX anywhere. Your companion can carry your name, your logo, your voice and your domain, and appear entirely as your own proprietary AI platform.
To employees, customers and suppliers it is simply “our company's AI”. Your corporate intelligence layer, your digital executive, your business brain — described however your organisation prefers to describe it.
Nobody ever has to know MAXX exists.
MAXXYour Company
Name
Brand
Logo
Voice
Personality
Flagship platform
- Name
- Brand
- Logo
- Voice
- Personality
- Domain
- Interface
- Workflows
- Approval rules
- Knowledge
- Security model
- Integrations
14Security & enterprise memory
Your knowledge stays yours.
A companion holds the most sensitive material in the business, so the architecture is designed for that from the first day: isolation, permissions, audit and private deployment options — not bolted on after a procurement questionnaire arrives.
Your knowledge stays yours.
Private deployment
Dedicated environments, including private cloud or in-region hosting where regulation requires it.
Data isolation
Your knowledge base is separated at the tenancy level. It is never blended with another company's memory.
Role-based access
Each person sees only the records, missions and tone appropriate to their role and seniority.
Audit trails
Every action, approval and source is traceable, so decisions can be reconstructed months later.
Company-specific memory
Nothing your companion learns is used to train shared or public models. Ever.
Compliance-ready
Retention rules, approval chains and reporting designed alongside your compliance requirements.
Before
Employees leave.
Before
Projects finish.
Before
Customers change.
15What your companion can do
Work that leaves your desk, finished.
Not features. Outcomes — spoken once, executed properly, reported back. Each of these is a live mission in a client deployment today, rebuilt around that company's process rather than offered as a template.
- 01
Find New Customers
- 02
Manage Marketing
- 03
Answer Customers
- 04
Manage Staff
- 05
Book Travel
- 06
Prepare Presentations
- 07
Analyse Financials
- 08
Generate Reports
- 09
Write Content
- 10
Manage Suppliers
- 11
Organise Meetings
- 12
Create Quotations
- 13
Manage CRM
- 14
Recruit Staff
- 15
Research Markets
- 16
Negotiate with Vendors
- 17
Review Contracts
- 18
Monitor Business Performance
- 19
Create Business Plans
- 20
Prepare Investor Updates
16Meet your companion
Jackson Family Dental
Business Companion · In service since 2024
One practice. One companion, white-labelled under the practice's own name. It carries the whole operation in memory — every policy, price and preference — so nobody has to explain the business twice, and no knowledge leaves when a member of the team does.
Jackson Companion
What does today look like?
- 12 Staff
- 8,400 Patients
- 62 Suppliers
- Entire Operations Manual
- Every Procedure
- All Pricing
- Appointment Policies
- Supplier Agreements
- Preferred Tone of Voice
- Business Goals
17Real scenarios
What it looks like inside a real week.
Four deployments, four entirely different companions. Each one built around the operating model of a single organisation, which is why the work below could not be delivered by the same system.
Private equityDiligence week
The companion reads the data room overnight, reconciles the model against the seller's figures, drafts the investment committee memo in house format, and lists every open question with the document reference behind it.
Law firmNew matter
It opens the matter, applies the firm's engagement language, checks conflicts against prior clients, prepares the first draft using the partner's preferred precedent, and diaries every deadline.
Hotel groupMonday operations
Occupancy, labour cost and supplier variances are summarised per property before the call, with exceptions flagged and last week's commitments chased automatically.
ConstructionSite to payment
Site diaries and variations are captured by voice, turned into a valuation pack, cross-checked against the contract, and sent to the QS with the paperwork that unlocks payment attached.
18A day with your companion
Spoken once. Handled entirely.
This is what an ordinary Tuesday looks like once a companion is in service. You say the thing out loud, in your own words, while you are between rooms — and the follow-through happens without another conversation about it.
Owner
“Find five new commercial customers.”
Companion
Done.
Owner
“Prepare tomorrow's presentation.”
Companion
Completed.
No typing. Everything through conversation.
19Before and after
The same business, six months apart.
Nothing about the business changes except where the operational load sits. The difference our clients describe is not speed alone — it is that the organisation stops waiting on individuals.
Before
Work waits for whoever knows the context.
With a companion
Context is always present, so work begins immediately.
Before
Knowledge leaves when people leave.
With a companion
Institutional memory stays inside the business.
Before
Reporting is assembled by hand, late.
With a companion
Reporting is prepared before it is asked for.
Before
Owners are the bottleneck for approvals.
With a companion
Drafts arrive complete; owners simply decide.
Before
Software is adapted to, reluctantly.
With a companion
The system is engineered around how you already work.
20Why businesses choose MAXX AI Labs
The difference is who it was made for.
A generic assistant is trained on everyone and belongs to no one. A companion crafted in the MAXX AI Labs studio is commissioned for a single company: it knows the names, the numbers, the standing rules and the things nobody bothered to write down.
Generic AI
- Learns everyone
- Generic
- Needs prompting
- Forgets context
- You do the work
- Subscription software
Generic AI
Learns everyone
MAXX AI Labs
Learns only your business
Generic AI
Generic
MAXX AI Labs
Built around your company
Generic AI
Needs prompting
MAXX AI Labs
Remembers everything
Generic AI
Forgets context
MAXX AI Labs
Executes work
Generic AI
You do the work
MAXX AI Labs
Continuously improves
Generic AI
Subscription software
MAXX AI Labs
Feels like another executive
- Learns only your business
- Built around your company
- Remembers everything
- Executes work
- Continuously improves
- Feels like another executive
21Owners
The people who got their weeks back.
Owners of real businesses — practices, firms, sites and shop floors — who handed the admin to a companion built around the way they already work, and went back to the part of the job they actually wanted.
“I speak once in the morning and the work is already moving. It feels like another director joined the business.”
“My companion knows my clients, my tone and my process. I stopped being the bottleneck in my own company.”
“Proposals used to wait behind billable work. Now they leave the same afternoon we speak about them.”
Companions in production with
22Industries
Commissioned across the businesses that run on judgement.
Each sector receives its own specialist intelligence: its language, its workflows, its regulatory expectations and its operational rhythm. That industry layer is then combined with everything specific to your firm — precedent, pricing, clients, culture — because the work in these businesses depends on someone who knows the context.
- Law Firms
- Accounting Firms
- Private Equity
- Venture Capital
- Real Estate
- Hotels & Hospitality
- Healthcare
- Construction
- Architecture
- Insurance
- Manufacturing
- Financial Services
- Consulting
- Retail
- Education
- Recruitment
- Logistics
- Property Management
- Professional Services
- Family Businesses
Every companion is custom-built.
23Crafted by specialists
Nothing here is installed.
This is a collaborative engineering process. A small studio team works alongside your people for the length of the commission — interviewing, drawing, building, tuning — the way a house is built, not the way a licence is bought. After launch the same team continues: new missions, new knowledge, continuous refinement. Talk to them directly at humans@sentium.live.
- 01
Business specialists
- 02
AI architects
- 03
Knowledge engineers
- 04
Automation experts
- 05
Prompt engineers
- 06
Voice designers
24Questions
Asked before every commission.
The questions boards and owners raise in the first conversation, answered plainly. If yours is not here, write to humans@sentium.live and a member of the studio team will answer it directly. We would rather over-explain than have you guess.
How long does the process take?
Knowledge transfer and blueprint take two to three weeks. Your companion is typically working alongside you within four to six weeks, then refined continuously.
Can it work with our existing systems?
Yes. Your companion is built around the systems you already run — your records, your calendars, your documents, your tools — rather than asking your team to move.
Does it learn our documents?
Your manuals, agreements, pricing, procedures and correspondence become part of its memory, structured by our knowledge engineers.
Is our information private?
Your companion is yours alone. Your knowledge is never blended into anyone else's companion and never used to train shared systems.
Can multiple staff use it?
Yes. Each person speaks to the same companion with permissions and tone suited to their role.
Can it evolve with our business?
It is designed to. As your pricing, people and priorities change, we tune the companion alongside them.
Can new capabilities be added later?
New missions are commissioned at any time and added to your companion's library. Most clients add missions monthly for the first year.
Can it carry our own brand instead of MAXX?
Yes. The finished companion can be entirely white-labelled — name, logo, voice, interface and domain. Your employees, customers and suppliers simply experience it as your own intelligent operating system. MAXX need never appear anywhere.
How much control do we keep over what it does?
You choose the autonomy level, mission by mission: recommendations only, draft-and-approve, execute approved work, or autonomous operation inside guardrails you define. Humans remain in control by design.
Which AI model does it use?
Several. Your companion orchestrates multiple specialist models — reasoning, research, writing, coding, vision, voice and analysis — and selects the most suitable intelligence for each task. Nobody in your business has to think about models.
What happens when a key employee leaves?
Their operating knowledge stays. Conversations, decisions and process detail remain searchable inside the companion, which shortens handovers considerably.
Are two companions in the same industry the same?
No. Industry intelligence is the starting point, not the deliverable. Two law firms receive materially different companions because their precedent, tone, approval chains and clients differ.
How do we speak to a human about this?
Write to humans@sentium.live. A member of the studio team — not a sales queue — will reply and arrange a discovery conversation.
25Positioning
MAXX is the flagship autonomous business companion.
MAXX AI Labs is where that technology becomes uniquely yours.
Instead of adapting your business to software, we adapt the software to your business. Generic AI gives everyone the same intelligence. MAXX AI Labs builds intelligence that belongs exclusively to one company — carries its name if you wish, holds its memory, and grows more valuable with every conversation it has.
MAXX AI Labs
Ready to build your
business companion?
Commissions begin with a conversation, not a demonstration. We will spend an hour understanding how your organisation runs, tell you plainly which work a companion should own first, and outline the engineering required. If it is not the right decision for you, we will say so.
Questions, guidance or a bespoke deployment — humans@sentium.live